{"id":3217,"date":"2022-08-16T11:32:39","date_gmt":"2022-08-16T11:32:39","guid":{"rendered":"https:\/\/techsylvania.com\/?p=3217"},"modified":"2023-08-22T08:53:01","modified_gmt":"2023-08-22T08:53:01","slug":"chili-piper","status":"publish","type":"post","link":"https:\/\/techsylvania.com\/chili-piper\/","title":{"rendered":"Talking to Alina Vandenberghe, the Co-Founder of Chili Piper \u2014 The second Unicorn founded by a Romanian in the USA"},"content":{"rendered":"<p id=\"3697\" class=\"pw-post-body-paragraph lq lr fo ls b lt lu lv lw lx ly lz ma mb mc md me mf mg mh mi mj mk ml mm mn fh bj\" data-selectable-paragraph=\"\">This article was supposed to be an interview with questions and answers, but ended up being a lot more than that. Alina opened up and told us her story from the early beginning until this exact moment and we have to say that we loved it and you will too.<\/p>\n<p id=\"5026\" class=\"pw-post-body-paragraph lq lr fo ls b lt lu lv lw lx ly lz ma mb mc md me mf mg mh mi mj mk ml mm mn fh bj\" data-selectable-paragraph=\"\">\u201c<em class=\"mo\">I came to the US, a completely foreign country to me with a completely different culture, with a desire to work in tech. I felt like an outsider. Understood no political or sports references in work conversations. Understood no business references. My colleagues would often make me repeat myself because of my accent. I even got reported to HR for \u201cacting strange\u201d because I had hugged a colleague who just found had cancer for what they deemed too long. I felt I didn\u2019t understand anything about this strange world I found myself in.<\/em><\/p>\n<figure class=\"ms mt mu mv mw mx mp mq paragraph-image\">\n<div class=\"my mz eb na bg nb\" tabindex=\"0\" role=\"button\">\n<div class=\"mp mq mr\"><picture><source srcset=\"https:\/\/miro.medium.com\/v2\/resize:fit:640\/format:webp\/1*QdHUPqslmHA84ndxBvqp_g.png 640w, https:\/\/miro.medium.com\/v2\/resize:fit:720\/format:webp\/1*QdHUPqslmHA84ndxBvqp_g.png 720w, https:\/\/miro.medium.com\/v2\/resize:fit:750\/format:webp\/1*QdHUPqslmHA84ndxBvqp_g.png 750w, https:\/\/miro.medium.com\/v2\/resize:fit:786\/format:webp\/1*QdHUPqslmHA84ndxBvqp_g.png 786w, https:\/\/miro.medium.com\/v2\/resize:fit:828\/format:webp\/1*QdHUPqslmHA84ndxBvqp_g.png 828w, https:\/\/miro.medium.com\/v2\/resize:fit:1100\/format:webp\/1*QdHUPqslmHA84ndxBvqp_g.png 1100w, https:\/\/miro.medium.com\/v2\/resize:fit:1400\/format:webp\/1*QdHUPqslmHA84ndxBvqp_g.png 1400w\" type=\"image\/webp\" sizes=\"(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 700px\" \/><source srcset=\"https:\/\/miro.medium.com\/v2\/resize:fit:640\/1*QdHUPqslmHA84ndxBvqp_g.png 640w, https:\/\/miro.medium.com\/v2\/resize:fit:720\/1*QdHUPqslmHA84ndxBvqp_g.png 720w, https:\/\/miro.medium.com\/v2\/resize:fit:750\/1*QdHUPqslmHA84ndxBvqp_g.png 750w, https:\/\/miro.medium.com\/v2\/resize:fit:786\/1*QdHUPqslmHA84ndxBvqp_g.png 786w, https:\/\/miro.medium.com\/v2\/resize:fit:828\/1*QdHUPqslmHA84ndxBvqp_g.png 828w, https:\/\/miro.medium.com\/v2\/resize:fit:1100\/1*QdHUPqslmHA84ndxBvqp_g.png 1100w, https:\/\/miro.medium.com\/v2\/resize:fit:1400\/1*QdHUPqslmHA84ndxBvqp_g.png 1400w\" sizes=\"(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 700px\" data-testid=\"og\" \/><img decoding=\"async\" class=\"bg nc nd c\" role=\"presentation\" src=\"https:\/\/miro.medium.com\/v2\/resize:fit:989\/1*QdHUPqslmHA84ndxBvqp_g.png\" alt=\"\" width=\"700\" height=\"532\" \/><\/picture><\/div>\n<\/div><figcaption class=\"ne nf ng mp mq nh ni be b bf z dv\" data-selectable-paragraph=\"\">(this photo was taken before my departure to New York \u2014 a photo with my high-school sweatshirt in my tiny home in Bucharest \u2014 my life was a whole lot different)<\/figcaption><\/figure>\n<p id=\"5475\" class=\"pw-post-body-paragraph lq lr fo ls b lt lu lv lw lx ly lz ma mb mc md me mf mg mh mi mj mk ml mm mn fh bj\" data-selectable-paragraph=\"\"><em class=\"mo\">To make matters worse I was paid a meager hourly rate; my job was in NYC so it was challenging to pay the rent and food at the same time. So I was piling up debt \u2014 a concept I didn\u2019t understand at all because in my home country no one was able to do such a thing. The concept of debt was completely new to me as well.<\/em><\/p>\n<p id=\"a563\" class=\"pw-post-body-paragraph lq lr fo ls b lt lu lv lw lx ly lz ma mb mc md me mf mg mh mi mj mk ml mm mn fh bj\" data-selectable-paragraph=\"\"><em class=\"mo\">From my past life experiences in Romania, I knew that if I worked harder and smarter than everyone else I would prevail over my circumstances. And I did. After 10 years of hustle, I had climbed the corporate ladder and made the kind of salary I couldn\u2019t even think I could dream of. $300 000 a year was the kind of money that could buy anything I could have wanted.<\/em><\/p>\n<p id=\"a4e0\" class=\"pw-post-body-paragraph lq lr fo ls b lt lu lv lw lx ly lz ma mb mc md me mf mg mh mi mj mk ml mm mn fh bj\" data-selectable-paragraph=\"\"><em class=\"mo\">So when I sold everything I had and told everyone I\u2019m quitting my corporate life everyone thought I was out of my mind. Starting a company with zero experience in an environment where most companies fail was not something anyone expected. But to me, it was the right time. I had learned enough to know how the economy works in the US. How products are built. How products are sold and marketed. And in addition, I had no fear of failing. I was ok to be completely broke. I was ok to sleep on the streets if I failed.<\/em><\/p>\n<p id=\"a470\" class=\"pw-post-body-paragraph lq lr fo ls b lt lu lv lw lx ly lz ma mb mc md me mf mg mh mi mj mk ml mm mn fh bj\" data-selectable-paragraph=\"\"><em class=\"mo\">In addition, I had the right encouragement from the people that mattered to me. My friend from Romania, Carmen who has a\u00a0<\/em><a class=\"af nj\" href=\"https:\/\/roserry.com\/\" target=\"_blank\" rel=\"noopener ugc nofollow\"><em class=\"mo\">successful fashion business\u00a0<\/em><\/a><em class=\"mo\">on her own kept prompting me to try it, saying that I would love it because it matches my ever entrepreneurial spirit. And my husband was whispering in my ear for years to come join him and use my product skills to build something from scratch.<\/em><\/p>\n<p id=\"f144\" class=\"pw-post-body-paragraph lq lr fo ls b lt lu lv lw lx ly lz ma mb mc md me mf mg mh mi mj mk ml mm mn fh bj\" data-selectable-paragraph=\"\"><em class=\"mo\">All of that was happening at a time when I was watching companies like SAP and Oracle building massive businesses on products that I thought at that time had suboptimal UX and felt I could do a lot better. In 2016 I poured all my knowledge and all the grit I mustered throughout the years to build the kind of company I always wanted to work for, into Chili Piper.<\/em><\/p>\n<p id=\"da51\" class=\"pw-post-body-paragraph lq lr fo ls b lt lu lv lw lx ly lz ma mb mc md me mf mg mh mi mj mk ml mm mn fh bj\" data-selectable-paragraph=\"\"><em class=\"mo\">The kind of company where I can work from anywhere, where I know how I can progress in my career. Where we can have an impact on social issues. Where I can directly see the impact of my work in my stock options. Where my colleagues would be the best in the world at what they do. All while having fun. It was a long journey but now 6 years into our company is evaluated at a billion dollars. And I\u2019m having the time of my life.<\/em><\/p>\n<figure class=\"ms mt mu mv mw mx mp mq paragraph-image\">\n<div class=\"mp mq nk\"><picture><source srcset=\"https:\/\/miro.medium.com\/v2\/resize:fit:640\/format:webp\/1*J6qUAuyqC6ytuf_ZaJertA.png 640w, https:\/\/miro.medium.com\/v2\/resize:fit:720\/format:webp\/1*J6qUAuyqC6ytuf_ZaJertA.png 720w, https:\/\/miro.medium.com\/v2\/resize:fit:750\/format:webp\/1*J6qUAuyqC6ytuf_ZaJertA.png 750w, https:\/\/miro.medium.com\/v2\/resize:fit:786\/format:webp\/1*J6qUAuyqC6ytuf_ZaJertA.png 786w, https:\/\/miro.medium.com\/v2\/resize:fit:828\/format:webp\/1*J6qUAuyqC6ytuf_ZaJertA.png 828w, https:\/\/miro.medium.com\/v2\/resize:fit:1100\/format:webp\/1*J6qUAuyqC6ytuf_ZaJertA.png 1100w, https:\/\/miro.medium.com\/v2\/resize:fit:1080\/format:webp\/1*J6qUAuyqC6ytuf_ZaJertA.png 1080w\" type=\"image\/webp\" sizes=\"(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 540px\" \/><source srcset=\"https:\/\/miro.medium.com\/v2\/resize:fit:640\/1*J6qUAuyqC6ytuf_ZaJertA.png 640w, https:\/\/miro.medium.com\/v2\/resize:fit:720\/1*J6qUAuyqC6ytuf_ZaJertA.png 720w, https:\/\/miro.medium.com\/v2\/resize:fit:750\/1*J6qUAuyqC6ytuf_ZaJertA.png 750w, https:\/\/miro.medium.com\/v2\/resize:fit:786\/1*J6qUAuyqC6ytuf_ZaJertA.png 786w, https:\/\/miro.medium.com\/v2\/resize:fit:828\/1*J6qUAuyqC6ytuf_ZaJertA.png 828w, https:\/\/miro.medium.com\/v2\/resize:fit:1100\/1*J6qUAuyqC6ytuf_ZaJertA.png 1100w, https:\/\/miro.medium.com\/v2\/resize:fit:1080\/1*J6qUAuyqC6ytuf_ZaJertA.png 1080w\" sizes=\"(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 540px\" data-testid=\"og\" \/><img decoding=\"async\" class=\"bg nc nd c\" role=\"presentation\" src=\"https:\/\/miro.medium.com\/v2\/resize:fit:763\/1*J6qUAuyqC6ytuf_ZaJertA.png\" alt=\"\" width=\"540\" height=\"714\" \/><\/picture><\/div>\n<\/figure>\n<p id=\"0bed\" class=\"pw-post-body-paragraph lq lr fo ls b lt lu lv lw lx ly lz ma mb mc md me mf mg mh mi mj mk ml mm mn fh bj\" data-selectable-paragraph=\"\"><em class=\"mo\">I came back to Techsylvania because I want to give back to the country that shaped my spirit, my work ethic. I hope that by employing talented people from Romania at Chili Piper they can be exposed to the same opportunities I was exposed to and have the same kind of opportunities to give back.<\/em><\/p>\n<p id=\"f0a2\" class=\"pw-post-body-paragraph lq lr fo ls b lt lu lv lw lx ly lz ma mb mc md me mf mg mh mi mj mk ml mm mn fh bj\" data-selectable-paragraph=\"\"><em class=\"mo\">My early employees became millionaires already, the ones that are joining now have the same kind of opportunity to build their stock options into the kind of wealth that propel their dreams forward.\u201d<\/em><\/p>\n<p id=\"9430\" class=\"pw-post-body-paragraph lq lr fo ls b lt lu lv lw lx ly lz ma mb mc md me mf mg mh mi mj mk ml mm mn fh bj\" data-selectable-paragraph=\"\">These being said, we cannot emphasize enough how excited we are to have Alina again on our stage because we still have so much to learn from her journey and experience. She is the living proof that if you believe in yourself and your skills there is nothing that can stop you from achieving great things.<\/p>\n<p id=\"48e8\" class=\"pw-post-body-paragraph lq lr fo ls b lt lu lv lw lx ly lz ma mb mc md me mf mg mh mi mj mk ml mm mn fh bj\" data-selectable-paragraph=\"\">Motivational stories are what drives us sometimes and inspire us to start working on our own projects, so this time we\u2019re in luck, because Alina will be at\u00a0<strong class=\"ls fp\">Techsylvania<\/strong>\u00a0in person and tell us everything we need to know.<\/p>\n<p id=\"2c50\" class=\"pw-post-body-paragraph lq lr fo ls b lt lu lv lw lx ly lz ma mb mc md me mf mg mh mi mj mk ml mm mn fh bj\" data-selectable-paragraph=\"\"><strong class=\"ls fp\">Alina Vandenberghe<\/strong>\u00a0is a Romanian native that created a tech billion dollar company from nothing,\u00a0<strong class=\"ls fp\">Chili Piper<\/strong>, and this is exactly the topic she\u2019ll be talking about on\u00a0<strong class=\"ls fp\">Techsylvania<\/strong>\u2019s stage on\u00a0<strong class=\"ls fp\">June 28 and 29<\/strong>.<\/p>\n<figure class=\"ms mt mu mv mw mx mp mq paragraph-image\">\n<div class=\"my mz eb na bg nb\" tabindex=\"0\" role=\"button\">\n<div class=\"mp mq nl\"><picture><source srcset=\"https:\/\/miro.medium.com\/v2\/resize:fit:640\/format:webp\/1*LLpf4e767FWaj3-_u0mo2w.jpeg 640w, https:\/\/miro.medium.com\/v2\/resize:fit:720\/format:webp\/1*LLpf4e767FWaj3-_u0mo2w.jpeg 720w, https:\/\/miro.medium.com\/v2\/resize:fit:750\/format:webp\/1*LLpf4e767FWaj3-_u0mo2w.jpeg 750w, https:\/\/miro.medium.com\/v2\/resize:fit:786\/format:webp\/1*LLpf4e767FWaj3-_u0mo2w.jpeg 786w, https:\/\/miro.medium.com\/v2\/resize:fit:828\/format:webp\/1*LLpf4e767FWaj3-_u0mo2w.jpeg 828w, https:\/\/miro.medium.com\/v2\/resize:fit:1100\/format:webp\/1*LLpf4e767FWaj3-_u0mo2w.jpeg 1100w, https:\/\/miro.medium.com\/v2\/resize:fit:1400\/format:webp\/1*LLpf4e767FWaj3-_u0mo2w.jpeg 1400w\" type=\"image\/webp\" sizes=\"(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 700px\" \/><source srcset=\"https:\/\/miro.medium.com\/v2\/resize:fit:640\/1*LLpf4e767FWaj3-_u0mo2w.jpeg 640w, https:\/\/miro.medium.com\/v2\/resize:fit:720\/1*LLpf4e767FWaj3-_u0mo2w.jpeg 720w, https:\/\/miro.medium.com\/v2\/resize:fit:750\/1*LLpf4e767FWaj3-_u0mo2w.jpeg 750w, https:\/\/miro.medium.com\/v2\/resize:fit:786\/1*LLpf4e767FWaj3-_u0mo2w.jpeg 786w, https:\/\/miro.medium.com\/v2\/resize:fit:828\/1*LLpf4e767FWaj3-_u0mo2w.jpeg 828w, https:\/\/miro.medium.com\/v2\/resize:fit:1100\/1*LLpf4e767FWaj3-_u0mo2w.jpeg 1100w, https:\/\/miro.medium.com\/v2\/resize:fit:1400\/1*LLpf4e767FWaj3-_u0mo2w.jpeg 1400w\" sizes=\"(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 700px\" data-testid=\"og\" \/><img decoding=\"async\" class=\"bg nc nd c\" role=\"presentation\" src=\"https:\/\/miro.medium.com\/v2\/resize:fit:989\/1*LLpf4e767FWaj3-_u0mo2w.jpeg\" alt=\"\" width=\"700\" height=\"366\" \/><\/picture><\/div>\n<\/div>\n<\/figure>\n<p id=\"24bb\" class=\"pw-post-body-paragraph lq lr fo ls b lt lu lv lw lx ly lz ma mb mc md me mf mg mh mi mj mk ml mm mn fh bj\" data-selectable-paragraph=\"\">Co-founded with her husband Nicolas, Chili Piper boosts buyer engagement for companies like\u00a0<strong class=\"ls fp\">Spotify, Airbnb, Twilio, Shopify<\/strong>, and many more. With more than 240 employees in over 40 countries,\u00a0<strong class=\"ls fp\">Chili Piper<\/strong>\u00a0has been spicing sales up since 2016.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This article was supposed to be an interview with questions and answers, but ended up being a lot more than [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":3218,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32,42],"tags":[15,51,53,54],"class_list":["post-3217","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-techsylvania","category-technology","tag-techsylvania","tag-cluj-napoca","tag-chili-piper","tag-alina-vandenberghe"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Talking to Alina Vandenberghe, the Co-Founder of Chili Piper \u2014 The second Unicorn founded by a Romanian in the USA - Techsylvania<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/techsylvania.com\/chili-piper\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Talking to Alina Vandenberghe, the Co-Founder of Chili Piper \u2014 The second Unicorn founded by a Romanian in the USA - Techsylvania\" \/>\n<meta property=\"og:description\" content=\"This article was supposed to be an interview with questions and answers, but ended up being a lot more than [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/techsylvania.com\/chili-piper\/\" \/>\n<meta property=\"og:site_name\" content=\"Techsylvania\" \/>\n<meta property=\"article:published_time\" content=\"2022-08-16T11:32:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-22T08:53:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/techsylvania.com\/wp-content\/uploads\/2023\/08\/1_LLpf4e767FWaj3-_u0mo2w.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1100\" \/>\n\t<meta property=\"og:image:height\" content=\"575\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Vlad Ciurca\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Vlad Ciurca\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/techsylvania.com\/chili-piper\/\",\"url\":\"https:\/\/techsylvania.com\/chili-piper\/\",\"name\":\"Talking to Alina Vandenberghe, the Co-Founder of Chili Piper \u2014 The second Unicorn founded by a Romanian in the USA - 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