{"id":3370,"date":"2019-08-22T10:08:19","date_gmt":"2019-08-22T10:08:19","guid":{"rendered":"https:\/\/techsylvania.com\/?p=3370"},"modified":"2023-08-22T10:08:28","modified_gmt":"2023-08-22T10:08:28","slug":"approaching-tech-creatively","status":"publish","type":"post","link":"https:\/\/techsylvania.com\/approaching-tech-creatively\/","title":{"rendered":"Approaching tech creatively"},"content":{"rendered":"
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In the tech world, people often diminish or even forget the creative approaches that come along with it. At Techsylvania, we have tackled often this topic and became aware that in order to deliver successful technology products and services, you have to include creativity in your overall strategy.<\/p>\n

Simon Gosling, the Creative Evangelist at Happy Finnish\u00a0presented<\/a>\u00a0how much of a difference can make showcasing your services in a way that involves your customers more in the entire experience of your company. More exactly, his company uses immersive content experience and VR (among other cutting-edge technics) in order to deliver the best presentation of a product.<\/p>\n

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\u201cTell me and I will forget<\/em><\/p>\n

Show me and I may remember<\/em><\/p>\n

Involve me and I will understand\u201d<\/em><\/p>\n<\/blockquote>\n

Based on this premise \u261d\ufe0f,\u00a0Simon<\/a>\u00a0reinforces the idea that involving your audience in an almost real-life experience related to your brand brings them closer to its values and message. VR has valuable creative potential and creates a bridge between people and tech.<\/p>\n<\/div>\n<\/div>\n<\/div>\n

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Another creative approach encountered on our stage was the debate on whether to build a business from Romania or go abroad.<\/p>\n

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Panel: Should you Build your Business from Romania or Go Abroad?<\/a><\/figcaption><\/figure>\n

Why is this creative? First of all, because building and maintaining a business requires many creative approaches that aren\u2019t taken into consideration first-hand, and secondly because you have to test many strategies before deciding if building your business is suitable from Romania or from abroad. During this panel, 5 specialists debated this topic and among their conclusions were both pros and cons.<\/p>\n

One of the biggest obstacles that people stumble upon when deciding to start here is the lack or deficits of the market. Judging by this aspect, we should go where the customers are, either here or abroad. But on the other hand, living in the era of the internet, and this point of view is applicable in a few types of services or products, the location doesn\u2019t seem to really matter.<\/p>\n

\u201cI think it\u2019s actually an advantage to not have everything set up and having more space to develop ideas.\u201d<\/em><\/p>\n

The lack of resources or even conditions stirred the creative side of Anca\u2019s Albu (the moderator), pointing out that this aspect should act as a benefit for business people and view it as an opportunity, a fertile ground to build what is needed.<\/p>\n<\/div>\n<\/div>\n<\/div>\n

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