{"id":3376,"date":"2019-08-22T10:22:34","date_gmt":"2019-08-22T10:22:34","guid":{"rendered":"https:\/\/techsylvania.com\/?p=3376"},"modified":"2023-08-22T10:26:45","modified_gmt":"2023-08-22T10:26:45","slug":"perspectives-of-product","status":"publish","type":"post","link":"https:\/\/techsylvania.com\/perspectives-of-product\/","title":{"rendered":"Perspectives of product"},"content":{"rendered":"
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Products have an inception phase \u2014 that moment when the idea is just taking shape and the product owner is connecting the dots on its way to launch. In that phase, most people tend to approach the problem in one of the following ways: use themselves as a target group and build the product in the way they would like it or the data-driven way, when they set KPIs and follow them thoroughly.<\/p>\n

One valuable lesson which we encountered at Techsylvania was Jennifer\u2019s Beecher, from Soundcloud, who presented\u00a010 Principles on building better products<\/a>. Jennifer believed that one of the core principles of building better products was to blend these two approaches into one because having this overview can help owners better understand their products and work on the best deliverance. Validating one\u2019s assumptions with data and KPIs guarantees a better comprehension of humans\u2019 needs on a specific platform.<\/p>\n

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\u201cEmpathy and data go hand in hand.\u201d<\/p>\n<\/blockquote>\n

This and other important standpoints, like understanding user motivation or information architecture, can be (re)discovered in Jennifer\u2019s talk:<\/p>\n

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Jennifer Beecher (SoundCloud) \u2014 10 Principles for Building Better Products<\/a><\/figcaption><\/figure>\n
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\u201cYou do all this A\/B testing, and growth hacking and data-driven decision making and ultimately discover that your product lacks personality.\u201d<\/p>\n<\/blockquote>\n

Chad Fowler pointed out the important steps to take when you\u2019re on the mission to deliver the best experience, using both his product developer perspective and his highly-analytical skills. Coming with a rich background, having worked on a product that was truly loved by its users, Chad gave us valorous insights on why\u00a0the best experience wins<\/em>.<\/p>\n

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