{"id":3379,"date":"2019-08-22T10:24:29","date_gmt":"2019-08-22T10:24:29","guid":{"rendered":"https:\/\/techsylvania.com\/?p=3379"},"modified":"2023-08-22T10:24:40","modified_gmt":"2023-08-22T10:24:40","slug":"product-optimization-in-a-highly-optimized-world","status":"publish","type":"post","link":"https:\/\/techsylvania.com\/product-optimization-in-a-highly-optimized-world\/","title":{"rendered":"Product optimization in a highly optimized world"},"content":{"rendered":"
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Nowadays we seem to be surrounded by success stories of great companies with great products that have transformed the way we live our lives or at least some little parts of them. But for every step of these success stories, there lie a lot of unsuccessful attempts in satisfying the target audience\u2019s needs or expectations, or even unsuccessful stories of promiscuous products that haven\u2019t seen the light of the day.<\/p>\n

So where do we actually stand if we try to launch a new product, regarding the steps needed to be taken towards success in the long term? We looked back at some of Techsylvania\u2019s talks on\u00a0product optimization\u00a0<\/em>in order to identify some of the necessary actions in the story of product success.<\/p>\n

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Jeremy Fisher (River) \u2014 How to Slay a Dragon<\/a><\/figcaption><\/figure>\n

Jeremy Fisher engaged us in different imagination exercises reported to contemporary use-cases. More specifically, he analyzed different product stories reported to their direct competitors, which were\u00a0the big tech giants<\/strong>\u00a0at the moment.<\/p>\n

How do you succeed if you want to go against the dragons (the leading companies)? Well, Jeremy stated the obvious answer: build a better product and other alternatives which he has found to be effective.<\/p>\n

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\u201cProducts didn\u2019t start with all their features. They progressed and adapted in time, improving with every version.\u201d<\/em><\/strong><\/p>\n<\/blockquote>\n

Based on this premise, Jeremy presented three methods through which a company can capitalize:<\/p>\n

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  1. The zoom-in<\/strong>\u00a0= zoom in on a single and best feature of your direct competitor and try to do that in the best way possible<\/li>\n
  2. The twist<\/strong>\u00a0= figure out a new core use case that isn\u2019t being served by that existing product (the direct competitor) and reorient the whole strategy around the new core use case<\/li>\n
  3. The missing link<\/strong>\u00a0\u2014 a missing opportunity that the\u00a0dragons<\/em>\u00a0haven\u2019t already seen<\/li>\n<\/ol>\n<\/div>\n<\/div>\n<\/div>\n
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