Today\u2019s about better engineering. The big players in tech are making it hard for the rest of the companies to strive, the users are concentrating on the overall experience and not the technology you\u2019ve built on and startups are starting to look alike, cloning themselves worldwide.<\/p>\n
What can we do better? Well, let\u2019s travel back to some talks we\u2019ve had on better engineering at Techsylvania and let\u2019s see what conclusions can we reach.<\/p>\n
\u201cUser experience encompasses all aspects of the end-users\u2019 interaction with the company, its services, and its products.\u201d<\/em><\/p>\n Eric Wood from Telenav has put into the spotlight at a past edition of Techsylvania \u2014 the importance of UX. From his point of view, everybody within a company becomes responsible for this aspect: from developers to business people and customer service representatives. How product planning, product design, and product development intersect and why UX concept design and UX pre-flight review are two very important aspects prior to any development sprint \u2014 you can find out more on this topic by watching his talk.<\/p>\n